Alabama NewsCenter — Alabama-built Mercedes EQS SUV targets an American sweet spot

By Kyle Stock
Bloomberg

Slide into the driver’s seat of the newest Mercedes EV and one’s head settles on a fluffy pillow. The cabin smells like a spa in the middle of a cedar grove: Its air has been “pre-purified” by a HEPA filter and seasoned by an “atomizer.” There’s enough screen to approximate a small sports bar, and a fingertip scan adjusts the seating and driving mode to one’s pre-set configuration. Press a foot on the accelerator and watch ambient interior lights pulse in sync – floor it and they glow red.

This isn’t your grandfather’s Benz; it’s the Mercedes EQS SUV, which in September began trickling into U.S. dealerships with a sticker price starting at $104,400. It’s joined by the smaller sibling EQB SUV, starting at $54,500. Coming soon are the even swankier EQE SUV, a direct competitor for Tesla’s Model Y; the EQC SUV, the EV iteration of the company’s top-seller; and an electric version of the G-Class, an off-road icon known as the “G-Wagon.”

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