Alabama NewsCenter — Meet Mike Suco, Coca-Cola United CEO and co-founder of Fiesta Birmingham

Alabama News Center | September 24, 2022 @ 4:00 pm

By Ryan Michaels
The Birmingham Times

Mike Suco knows about stamina.

The CEO of Birmingham-based Coca-Cola Bottling Company United (CCBCU) is an endurance-sport enthusiast whose favorites are activities like long-distance running and triathlon. He has participated in about 10 or 11 marathons, including the Boston Marathon, as well as a couple of full Ironman races, considered to be some of the most challenging triathlons in the world.

Suco is also known for something else with staying power: Fiesta BHAM, Alabama’s largest celebration of Hispanic culture and heritage, which holds its 20th annual celebration at Linn Park on Saturday, Sept. 24. This year’s theme is ¡Somos Familia! (Feels Like Family!), and Alabama Power is among the many supporters of the event.

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