How The BJCC Brings Magic, Millions Of Visitors To Birmingham

By Erica Wright
The Birmingham Times

In the heart of downtown Birmingham sits the Birmingham-Jefferson Convention Complex (BJCC), a sports, convention and entertainment facility that has attracted millions of people to the Magic City in the past decade, said BJCC Authority Executive Director and CEO Tad Snider.

“Whether they’re here for a concert, a Broadway show, a meeting for their company, a consumer [event] or some type of function related to the BJCC, well over a million people have come through every year,” Snider said. “Every city of any size has all these venues, [but] they’re not all clustered together in one central area like we are.”

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