Speculation Strong That Hyundai Will Add Pickup To U.S. Production Line

By Chester Dawson
Bloomberg

Hyundai Motor Co. expects to enter the U.S. pickup market soon with what’s likely to be an American-made vehicle aimed at luring buyers who aren’t traditional truck owners, an executive said Monday.

“It’ll be a very versatile vehicle,” said Michael O’Brien, vice president of product, corporate and digital planning for Hyundai’s U.S. unit. “That has the promise of creating a whole new class of buyers.”

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