Final Numbers Reveal 2017 Alabama Holiday Shopping Season Strongest On Record

By Michael Tomberlin

Alabamians spent more than $11.7 billion during the 2017 holiday shopping season, setting a new high mark for the most important months for retailers.

The Alabama Retail Association (ARA) said the final tally of the shopping season in November and December from the Alabama Department of Revenue came to $11,757,340,700.05, a 2.84 percent increase over the sales in 2016.

“This past holiday season proves just how strong the retail industry is in the state of Alabama,” Rick Brown, president of the ARA, told Alabama NewsCenter. “Not only did retailers bring more than $400 million dollars in sales tax revenues to the state, but they also put hundreds of Alabamians to work during the busy shopping season. Our state’s retailers continue to be an economic driver for Alabama.” Before the holiday shopping season, the ARA had predicted sales would hit $11.6 billion.

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