Take Your Pick From 150 Models In America’s Saturated Suv Market

By Jamie ButtersBloomberg

How many SUVs is too many? It’s not a question automotive product planners seem to be asking themselves, judging from the shiny sheet metal under the spotlights of this week’s Los Angeles Auto Show.

Fifteen football fields of space is crawling with crossovers from Nissan Motor Co. and Hyundai Motor Co. and beefier sport utility vehicles built by BMW AG and Toyota Motor Corp. By 2020, more than 150 such models will be selling in U.S. showrooms, 50 percent more than at the beginning of this decade, according to researcher LMC Automotive.

The L.A. show floor encapsulates the gold rush going on in the American auto market to fill every nook of each crossover category. While total industry sales are slipping – a trend analysts expect to have continued in November –  manufacturers have found respite in SUVs of all shapes, sizes and price segments that keep drawing more demand.“We continue to see customers moving from sedans into SUVs, and it goes on and on and on,” said Jose Munoz, chairman of Nissan North America. “The rate of growth is going to come down, but there’s still going to be growth.”

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