Alabama Power’s Shorelines Unveils New Look

By Allison Westlake

The latest issue of Shorelines introduces a new look to better engage customers and evolve the magazine’s content in the ever-changing media landscape.

The new Shorelines logo is the lead-in to larger, more dramatic photos that drive the storytelling, capturing the vibrancy and liveliness of Alabama Power’s lakes. Stories are now told in a variety of ways – through tip boxes, lists, bite-sized pieces up to longer, more traditional narratives.

“Telling our stories in a more visual way allows us to showcase the natural beauty of Alabama and our wonderful lakes,” said Graphic Designer Dan Guffey. “The perfect illustration or photo that grabs one’s attention and invites them to delve deeper into the story and ultimately the entire magazine is what I want to accomplish. It is my ‘thanks’ to the readers for the time they’ve given the publication.”Shorelines has been produced in its current format since 2012 and tells the stories of all 12 Alabama Power lakes. Keeping in mind the pictorial capacity of the magazine, the Shorelines team set out to better capture the beauty and visual aspects of lake life.

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