Hyundai Seeks To Renew Fuel-Cell Car Push With Long-range SUV

By Sohee Kim
Bloomberg

Hyundai, the first automaker to mass-produce fuel-cell vehicles (FCV), plans to unveil a hydrogen-powered SUV next year with longer driving range than rival offerings by Toyota and Honda as it attempts to reclaim leadership in the field.

South Korea’s largest automaker will show off the new model along with a new fuel-cell bus early next year during the Winter Olympic Games in Pyeongchang, Kim Sae-hoon, who oversees the technology at Seoul-based Hyundai and affiliate Kia Motors Corp., said. At the Seoul Motor Show this week, Hyundai showcased a fuel-cell SUV prototype with a range of more than 500 miles on a single refuel.

Although Hyundai was initially ahead in the commercialization of FCVs, it ceded the race to Toyota in terms of sales because of poorly developed infrastructure at home and a high sticker price overseas.“We want to lead the changes in terms of technology,” Kim said at Hyundai’s fuel-cell R&D center in Mabuk. “When there is industrial restructuring and emergence of new technologies, it gives a new opportunity to us.”

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